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Vacancy for Product Marketing Manager
You will be based in our London office.
Person specification
Essential:
- Graduate with business or technology related degree
- Self starter with minimum of 1 year's experience in Product Marketing or related area, preferably within the technology sector
- Experience of marketing and managing products or services & managing key stakeholder relationships
- Demonstrable experience of delivering effective product materials and collateral
- Excellent copywriting skills
- Good understanding of IT and web technology
- Excellent English and communication skills
Desirable:
- Experience of project management
- Ownership of writing product marketing plans
Key responsibilities
- Deliver against Marketing objectives & plan
- Maintain relevance, quality and accuracy of product materials and collateral
- Champion Equisys products & services both internally and externally
Key activities
Marketing/Product Marketing:
- Devise, agree and execute UK and International (outside the US) direct marketing campaigns
- Specify and implement activity to help build product awareness and drive traffic to the product pages of the web site
- Manage the customer acquisition experience – specify and implement changes to increase the numbers of visitors that evaluate Equisys products
- Manage product collateral – including requirements, specification & production of collateral as appropriate e.g. white papers, case studies, battle cards, web site text, flash demos
- Project manage the launch and roll out of specific new products and services.
- Place and maintain product listings in appropriate online directories.
- Work with internal and external Sales teams to improve understanding of products and services - including producing sales guides, Q&A's, conducting ad-hoc sales training
Planning:
- In conjunction with Marketing Manager, produce & implement the marketing and product marketing plans for new product versions, services and add-ons
- Support Marketing Manager with competitor analysis
- Conduct ad-hoc customer surveys
- Maintain product performance metrics including numbers of new system sales and upgrades, software Maintenance sales & renewals, numbers of hardware sales.
- Report monthly against plan
How to apply:
Send your CV, covering letter and current salary details to careers@equisys.com quoting the job title in the subject line of your email.